There comes a time when delivering your products in a commuter car doesn’t cut it anymore. Here’s what you need to look for in a work truck for your small business once you become successful. The Right Vehicle for Your Industry The right vehicle for your small business depends on a few things. But you need to start choosing one by matching your needs with the business you’re in. Cutting lawns, shoveling snow or doing home renovations? Start looking at pickups. You’ll more than likely need a truck for bigger jobs like construction and landscaping too. Pickup Trucks Here’s a few things you’ll need to consider: Cost You’ll have to spend more on a pickup. It doesn’t matter whether… [Read More...]
Instagram Removes Like Counts, How Should Marketers Adjust?
Instagram has a rollout program to measure what happens if they eliminate likes. It started in Canada. But now it’s expanded to six more countries. The U.S. isn’t included yet. Impact of Instagram Removing Like Counts Dr. Dustin York is assistant professor of communications and director of undergraduate and graduate communications programs at Maryville University. Small Business Trends contacted him to learn about the advertising implications for SMB’s. What It’s About He started by explaining what’s behind the move. “This move has already been implemented in other countries like Australia and Canada,” he writes. “Instagram’s response is they want users to spend more time focusing on content rather than worrying about likes. They also mention their hopes… [Read More...]