Do you hesitate to use emojis in your texts because your consumers may find it unprofessional? Well, you should think again! According to a survey from Zipwhip, emojis are welcome if used in the right context. Even baby boomers are ok with the businesses who use emoji in an appropriate context. Being a small business owner, you always strive to make your consumers feel that you care for them. And personalizing communication is one way to do it. You are already using texts to reach customers at the personal level, including emoji in your texts can bring synergy in your communication. How Different Generations Prefer Communication We are living in a world where most of us have become a slave to our smartphones. People from every generation… [Read More...]

The number of independent bookstores grew by 40% between 2009 and 2018, and to date, there are 2,400 stores. This doesn’t include national chains and other retailers. The point is the growth in retail stores and books sales show people still like reading a physical book. Reading to Kids When it comes to parents reading to their children, it is almost unanimously the preferred way. According to a Kiddi Caru Day Nurseries Group survey, a whopping 98% use physical books to read to their children. And 83% of parents read to their children in the evening as part of their bedtime routine. For small business booksellers, this data provides a great opportunity to market children’s books and the importance of reading to kids for parents. In addition to… [Read More...]