Running a business requires being open to new concepts and ideas. Whether it’s a new product or a new marketing strategy, entrepreneurs must always be prepared to learn and grow through the years. Here’s some tips and ideas from members of the online small business community to help you adapt and learn about new concepts that might help your small business marketing today. Learn the Four P’s of Marketing Before you can get really specific with your marketing strategy, you need to cover the basics. Simple tricks to help you remember the important things can be beneficial in this area. Neil Patel shares one in this blog post. Differentiate Your Brand with Text Message Marketing While tons of brands are focusing on social media… [Read More...]

Securing funding to expand your startup or other venture-funded small business is always a grueling experience, but COVID-19 has piled on the challenge. The global economy has taken a steep dive, with plummeting sales and soaring unemployment causing stock markets around the world to shrink at a rate unseen since the 1929 depression. The situation is creating extremely unfavorable conditions for all upstart small businesses. Unsurprisingly, investors are curbing their generosity towards new startups and SMBs, and the confusing buoyancy of the stock market in recent weeks hasn’t greatly reassured investors. The funding landscape has altered rapidly, and great company leaders need to know how to respond to the changed conditions. The New VC Landscape in 2020 2020 opened to great hopes for business owners. It followed two… [Read More...]

Before customers can buy from you, they go on a journey. The steps they take throughout that process impact their opinion of your brand and the likelihood of doing business with you again. If you’re ready to improve the customer experience and ultimately make more sales, check out these tips from members of the online small business community. Focus on Customer Success with These SaaS Tools Making sure your customers have a successful journey can help you build loyalty and increase profits over time. And finding the right SaaS tools can give you the roadmap to providing this type of experience. In this Process Street post, Angelina Harper outlines what customer success means for businesses and what tools can help you make it happen. Dial In… [Read More...]